CRM Comparison – Microsoft Dynamics vs. Salesforce

Comparing Microsoft CRM and Salesforce is like comparing apples and oranges. Both cloud-based CRMs are excellent products with strong benefits, but both also have distinct differences as well. It just boils down to a matter of preference. To get a better handle on which product is the right fit for your business, we have written a brief comparison of the two.

Overview

Customer relationship management (CRM) software is a crucial part of any business plan. Regardless of the size of your business, CRM software allows you the opportunity to engage your customers and build your business. Though services can vary from software to software, there are some core elements that remain the same – data management, customer tracking, workflow automation and reporting are all key points to look for when selecting the right CRM.

Pricing

Salesforce is available in five different editions with a price range to suit the budget of nearly any business. Starting at $5 per month and reaching $300 per month at the top level, Salesforce brings 15 years of experience in the CRM industry to the table.

Compared to Salesforce, Microsoft Dynamics CRM has three pricing levels. Essential is $15 per user per month with Basic hitting at $30 per user per month and Professional clocking in at $65 month. Microsoft has been a top player in the CRM and marketing automation industry since 2003.

Features

Though Salesforce has been a decisive leader in this competition for several years, Microsoft Dynamics is rapidly making up ground.

Salesforce boasts some innovative, exclusive features. The CRM pioneer offers features such as Sales Cloud and AppExchange as well as the Service Cloud. With these exceptional features does come a higher price point than Microsoft Dynamics, but this is a product that does provide bang for your buck.

Microsoft Dynamics has the advantage of name recognition and is backed by one of the top companies in the software industry. Microsoft Dynamics also offers a more affordable base price point and can be customized to specifically suit the needs of an individual business.

To learn more, check out our in-depth white page comparison here