Marketing Automation Software Comparison/Reviews

Marketing Automation Software Comparison/Reviews:

Looking for a handy way to review and compare the most popular marketing automation software platforms? The best marketing automation software incorporates many of the same elements; List building, CRM integration and Email/Drip campaigns just to name a few. How smoothly and how tightly incorporated the elements are will cause one software to be “better” than another. Building landing pages, reporting on analytics and executing campaigns is another very important comparison point when reviewing potential marketing automation software.

Because marketing automation platforms are usually tailored to a certain sized business (i.e. HubSpot deals primarily with small businesses, while Eloqua is almost exclusively used at the enterprise level), it is wise to choose a platform carefully. To help out with the review process, we’ve drafted up a white paper and most importantly a handy chart (cheat sheet) to compare automation platforms.

Automation Software Comparisons in Downloadable White Paper:

• Cost of Marketing Automation Software
• Does the software have a cost per contact?
• List of CRM Integration Capabilities (does the software connect to your customer database?)
• Typical Size-of-company Each Platform Typically Supports
• Campaign Execution Features
• Landing Page Builders