Marketing Automation Software Comparison/Reviews:
Looking for a handy way to review and compare the most popular marketing automation software platforms? The best marketing automation software incorporates many of the same elements; List building, CRM integration and Email/Drip campaigns just to name a few. How smoothly and how tightly incorporated the elements are will cause one software to be “better” than another. Building landing pages, reporting on analytics and executing campaigns is another very important comparison point when reviewing potential marketing automation software.
Because marketing automation platforms are usually tailored to a certain sized business (i.e. HubSpot deals primarily with small businesses, while Eloqua is almost exclusively used at the enterprise level), it is wise to choose a platform carefully. To help out with the review process, we’ve drafted up a white paper and most importantly a handy chart (cheat sheet) to compare automation platforms.
Automation Software Comparisons in Downloadable White Paper:
- Cost of Marketing Automation Software
- Does the software have a cost per contact?
- List of CRM Integration Capabilities (does the software connect to your customer database?)
- Typical Size-of-company Each Platform Typically Supports
- Campaign Execution Features
- Landing Page Builders
Integrating marketing automation into your CRM has become an integral part of business success. Combine strong marketing automation with a customer relationship management powerhouse and you have a winning mix.
By integrating a top quality CRM with a marketing automation platform, businesses are able to definitely measure the quality of leads coming in and properly disperse them to the appropriate people.
Not only will marketing automation system that integrates with a CRM make your business more effective, it will make it more efficient as well. The right combination can increase productivity and ensure that your sales team is working smarter, not harder.
We have compiled a chart of market leaders in both marketing automation and customer relationship management to help you determine what which solutions are the right ones for you and your business. Click here to download the free white paper.
HubSpot vs Marketo Comparison Guide
Find out the different between HubSpot and Marketo by downloading our versus guide. HubSpot and Marketo, along with Eloqua and Pardot, are two of the bestselling marketing automation products on the market today – and for great reason. Both solutions offer features that other marketing automation software does not, they have established and proven track records and both are intuitive enough for new users to quickly master the software.
As companies become increasingly aware of the benefits behind marketing automation software; the demand for information on them rises. In response to this craving for marketing automation knowledge, Softwarefit has created a comprehensive chart with feature for feature and price comparison between these two software titans.
For more marketing automation white papers, check out our comparison of HubSpot vs. Pardot.
Features compared:
HubSpot vs Marketo
- Price
- Integration features
- File hosting
- Software limitation
- Support and training
- Mobile access
If you are trying to efficiently create more leads and a better ROI, then marketing automation software is a must have in today’s business world. If you want to all there is about two of the best marketing automation products on the market, then download our comparison chart now.
5 Key ways to increase sales with your website with inbound marketing. Studies show inbound marketing is the most effective way to generate sales in today’s internet-driven marketplace. There are a bunch of inbound tools you can use to get started (HubSpot, Eloqua and Pardot just to name a few).
Why is inbound so popular? Chances are, your target audience is not only online – but savvy enough to tune out the white noise of old school marketing: ads, bulk email etc. People are searching relevant terms everyday to decide which basket to put their eggs (money) in.
So again, what’s the best way to find your audience? Have them find you, inbound.
We have created a ten page white paper on best practices to employ to drive up site traffic and increase inbound lead generation and sales. Whether you have yet to jump on the inbound marketing band wagon or are currently struggling with lead generation this white paper will give you the tools you need to succeed with inbound!
Top 5 Ways to Increase Lead Generation to Your Website
